Hand &Cloth 捣衣
Visual identity design for the clothing brand Hand &Cloth. Inspired by the letter “y” — a shape that echoes traditional Chinese garment collars and represents the founder’s initials — the design reinterprets it through the rhythm of Chinese brushstrokes. Merging the serif elegance of Song with simplified, modern curves, it reflects Hand &Cloth’s contemporary character grounded in Eastern aesthetics.
为服装品牌「捣衣」做的 VI 设计。尊重主理人的意愿，以「y」作为基础设计元素。「y」既是中国传统衣襟的形状，也是主理人姓与名的首字母缩写。以一点、一撇的中文书写方式呈现西文字母「y」，在保留宋体衬角的同时，简化笔画线条，将中文的书写结构与简洁现代的曲线相结合，共同呈现「捣衣」的当代性与东方性。
Year
2022
Client
捣衣 Hand &Cloth
Industries
服装
Service
品牌视觉系统
Team
Taki, Creative Director / Designer
The letter “y” is shaped with the gesture of a Chinese brushstroke — a single dot and a sweeping flick. It retains the serif structure of Song while simplifying its strokes, blending the calligraphic rhythm of Chinese writing with the clean, flowing curves of modern design.
以一点、一撇的中文书写方式呈现英文字母「y」。保留宋体衬角的同时简化笔画线条。