CruelButKind
Indie Music Podcast
Logo design for the independent music podcast CruelButKind. From afar, it looks a bit dangerous; up close, it’s oddly endearing. The face-off between a beast and a turtle captures the duality of the host, Anla Lee: wild yet restrained, serious yet playful. This inexplicable contrast is precisely the charm of CruelButKind.


为独立音乐播客「炎酷温柔 CruelButKind」设计的 LOGO。远看有些危险,近看憨态可掬。一兽一龟的对视,是主播李主任的两面:狂野内敛,严肃活泼,穿得了豹纹,戴得住袖套。这种莫名其妙的反差是「炎酷温柔」的魅力所在。



Year
20241

Client
CruelButKind

Industries
音乐 Music

Service
标志设计
运营物料设计

Team
Taki, Creative Director
Taki, Designer